[asdfasdfa11112]

Thank you for taking the time to write this. Honestly, it makes a lot of sense.

I don't have any experience with billion dollar companies. Have you worked in the industry and seen how they measure their campaign efficacies in huge companies? I bet it's really different than what I've seen.

Based on what I've seen, it's a lot of story telling that "branding" works. The question is, does it work better than if the company had put those resources into other avenues? Improve the product. Decrease the cost to consumer. Better customer service.

Here's a good cro vs. branding article, check out the Intel Inside section. [0].

There's a lot of money being made by people working in branding. If their field actually wasn't very effective, I wonder if it would be possible for them to accept it. I generally wouldn't want to find out that my career has essentially been a waste, and I created no value. (insert sinclair quote here)

[0] https://conversionxl.com/cro-vs-branding/