[wikwocket]

I think this is good advice. It's better to see first-hand pain points that businesses experience as opposed to looking for an "idea" i.e. dreaming of a solution and then trying to find a matching problem that it solves.

If you start up with an "Uber for X"-tier idea, you may spend half your time educating people that they could use your solution.

On the other hand, it is difficult to watch a non-techie business worker perform their daily tasks for a few hours without seeing something that could be improved. A macro here, some workflow automation there, etc. Find a theme and you may be able to build something that solves a lot of problems.