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asdfasdfa11112 | 9 years ago

My best tip is to not try one thing to grow your startup. Try everything.

This means that you have to do things very, very cheaply. Think of each growth hack as a single tactic. Execute in < 10 hours of work. Push into the wild.

You cannot know what will work, before you try it. What worked for others won't necessarily work for you.

How do you live in a world where any one thing you do is 90% likely to fail? You do a lot of 'one things', very cheaply, and when one of them hits, you exploit it.

Growth is a process, one very much dependent on speed. Think in terms of a growth system, not growth tactic or hack.

(this is what I call a strategy)

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franciscassel|9 years ago

I disagree with the "try everything" part. Startups are resource constrained, and can't afford the time or money to try everything.

(In marketing, the world of "everything" is pretty substantial, and few of the channels can be properly tested cheaply: paid and organic search, paid and organic social (which includes many different platforms), email, old-school (e.g., print, radio, and TV) media buys, ...the list goes on.)

A smart and experienced marketer will know the tools and techniques for deconstructing what channels are the most successful for direct competitors. They'll also be able to figure out the niche channels where the target audience "hangs out" that competitors haven't yet discovered.

tl;dr: Don't try everything. Hire a marketer who will help you skip the guessing game and target the already-proven channels in your market.