I think there's more to conversation rate optimisation than randomly testing variations of a greeting. The price testing you mentioned looks interesting, but a good CRO consultant will do research and figure out the objections manually. Then, instead of having to test an infinite amount of variations with millions of visitors to reach statistical significance, they can test one or two. I call what your tool seems to do "throwing darts in the dark". And if I've completely misunderstood your product, perhaps you've got some optimising to do ;)
orasis|9 years ago
We initially built the tool for this app:
https://itunes.apple.com/us/app/7-second-meditation-daily/id...
From hundreds of different daily meditations it has learned precisely which order to show the content in to maximize retention. So it knows the best message for day 1, day 2, day 3, etc.
The first month retention for this app is 43%, up from the 20s before optimization. The current rating is solid 5 stars ands usually in the top 10 in the mindfulness category.
The In App Purchase prices are automatically optimized, and soon we'll be throwing in a bunch of different background images, all of which will be automatically optimized.
Anyway, I really appreciate the feedback.
jeremydavid|9 years ago