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Apple's design process

48 points| bouncingsoul | 18 years ago |businessweek.com | reply

9 comments

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[+] m0nty|18 years ago|reply
That was better than I thought it would be. The bit about manager's saying "I want a pony!" really resonates with me. My latest project caused me immense problems because I got one damn long shopping list from the client's head honcho, who finally said (as he left the room) "Oh, and it should look exactly like the one we have now because then we won't have to train people to use it." Now he keeps changing his mind. So the thing about "pixel-perfect mockups" had occurred to me as a way to avoid this in future, and it's nice to have it confirmed.
[+] dcurtis|18 years ago|reply
Wow, this is interesting. I'd like to learn more about their process, but considering how secetive hey are, I'm surprised we learned his much. These processes seem pretty obvious for success, though, so I'm not surprised they make 10 comps for each feature. It ensures the absolute best.
[+] dcurtis|18 years ago|reply
Hmm. So I was using the iPhone version of News.YC by the Buxfer guys, and when I went to submit the comment, the iPhone didn't seem to register the click. I kept tapping it, wondering if I missed the button with my finger, then turned the iPhone sideways and pressed it some more.

Apparently it was posting. Sorry about that.

[+] omarseyal|18 years ago|reply
So the Apple Design Process doesn't involve _external_ usability testing? I guess I kind of already knew that ... since they're so secretive and all...
[+] TrevorJ|18 years ago|reply
What really impresses me about Apple is that they manage to not only do truly good design work, but they manage it on a consistent basis.