[ArkyBeagle]

And thank you for your thoughts as well. Your last sentence caps it; what I am saying is that there is a broken tool in the toolbox - we should be able to make profit an ethical value - as an estimator of how much good we do on the world - but because accounting practices don't isolate rents ( SFAIK ) from consumer surplus, then that makes profitability a shakier ethical metric.

But yes - the ethics of a company are a serious part of the architecture. Good ethics are of self-interest even more than they are a collective good.