[jckt]

Wasn't the Obama campaign tech effort more about coordinating organisers/canvassers/etc in a "data-driven" way, rather than the Cambridge Analytica "propaganda network" type?

Clinton did indeed have a programme similar to Obama's, which has since (perhaps uselessly overdue?) been panned heavily in the MSM[1].

This isn't to say that Obama/Clinton wouldn't have relied on a Cambridge Analytica type service for moral reasons (in fact IIRC Clinton's campaign did do something similar, but at a much smaller scale), though, but more that they underestimated its potency...

[1]:https://www.washingtonpost.com/news/post-politics/wp/2016/11...

[oh_sigh]

Obama and Clinton both had a 'consortium of behavioral scientists', who helped with such things as how to craft messages for maximum impact, and how to counter what they felt were lies floating around about their candidate. If Trump had the same thing, they would be labeled cold blooded propagandists.

http://www.nytimes.com/2012/11/13/health/dream-team-of-behav...

[michaelmrose]

Perhaps because what he refers to as lies are annoying truths and what Obama called lies were in fact imaginary malarkey like him not being an American or being a crypto Muslim?