[thisnotmyacc]

This never has any numbers to support it, which is unfortunate.

Also, in a world of bubbles, how is a less free an open Twitter better? Is a Twitter with no controversy, with no argy bargy, really worth visiting?

I think Twitter's problem with trolls is minuscule compared to the problem of making it more entertaining, and easier to switch in and out of thoughts. If I like the NBA, cricket and South African politics, how do I switch between those three interests when, say, there is an NBA finals and a local election on? That is a problem much more so than trolls.

[warcher]

I think the trolls attack the public figures, which make the public figures less likely to attract the little fish, and the little fish are your audience, who need to be both entertained and interacted with, lest they decamp for a more robust social network like reddit or facebook. Both of which are far, far harder on trolls, bots, and spammers than twitter, not coincidentally. They recognize the fight to the death they're in, and are by and large winning.

Twitter was fine and good and groundbreaking at one point, but the naive implementation of a social network they cling to as a moral stand is obsolete for a billion dollar company. One who is more than large enough to game for profit or lulz.

They're going to adapt or they're going to die. Possibly both.