[h4nkoslo]

No one seems to be mentioning that doing so would presumably screw over the NRA harder than Everytown. The target viewer for gun control content would presumably not be interested in an NRA ad, but the NRA is nonetheless paying to run it.

Oddly the "threat" is essentially that you might become ritually unclean by proximity to such content.

[fixermark]

Were I in charge of NRA advertising, I would consider my ad running along a gun-violence-awareness campaign to be a misfire, akin to running a smoking ad alongside a story about smoking-induced lung cancer or a Coke ad alongside a story about Crystal Pepsi coming back.

[krapp]

Gun violence is the best recruitment tool the NRA has. When someone shoots up a school in the US, NRA membership goes up (as do gun sales.)