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- Most fruits in the US are bred to last longer and picked earlier so that they can survive long trips from the farm to the grocery store.

- Take a closer look at the ingredients in your bread. You're most likely buying bread with preservatives. There are bread makers that make bread without them and those will go bad sooner. Look for sprouted bread. Those can go bad within a couple days of the sell by and the sell by itself is only like 3 days from when they get it in.

- Why would a customer want to pay more for less versus your competitors?

- Ingredients are tasteless because same as with breeding fruits for transport, we do not optimize for flavor but quantity and cost. Good meat is a function of what the animal eats and if they exercise. What you're looking for can be most likely found at your local farmers market.