[antubbs]

With the disclaimer that I have no idea what I'm doing and there are probably many flaws in this reasoning:

A metric ton of bunker is about $300 (http://shipandbunker.com/prices)

The same volume of diesel would be about 315 gallons and would be about (https://www.extension.iastate.edu/agdm/wholefarm/html/c6-87.... / http://www.indexmundi.com/commodities/?commodity=diesel), so about $500.

The energy density of the diesel is about 13% higher than the bunker (https://people.hofstra.edu/geotrans/eng/ch8en/conc8en/energy...).

Assuming identical efficiency (no clue on this point), you would end up paying about 50% more for the same amount of "energy." We would also be dramatically increasing the worldwide demand for diesel and we'd still have the leftover residual product from refining that was previously used to fuel these ships.

50%+ margin increase on containerized shipping seems pretty significant.