[oms2010]

Yeah. The parsing works for websites that are 'monitored' by organizemysearch.com (and more will be added as the website grows). So if you paste in a car ad url from cars.com it will parse the basic info for you (eg. mileage, price, make, model, etc).

The advantage here is the user can add their own fields which they think are relevant to a car search. So someone could add something like "my comfort level in the backseat" and anytime they add another car ad they could specify something like 'good','average','bad' which will be associated with that car ad so in the end they can sort things very easily and weigh their options better.

As for your alert idea, I can see that being an add-on product perhaps. However I know that most of the major new/used car websites provide alerting capabilities based on certain criteria, so that functionality may already exist.