[mlmlmasd]

> Progress will be defined by decreasing the amount of obnoxious advertising, until we see that there is no progress and this is all talk.

uBlock Origin does a good job of that :).

> I do enjoy that both sides are trying to improve the situation, but I still feel like the ad industry has yet to acknowledge that they are the root cause of the problem.

Exactly. And I don't see the advertising industry as 'trying to improve the situation' they are reacting to loss of revenue due to ad blocking.