[edblarney]

Learning all of the skills necessary, even at a minimum level of competency, would take quite a long time, and I also don't think everyone is suited to development.

To boot - in a 'small scale op' devs usually do a lot of the product, interface design, aesthetic design etc. - which is definitely a competency that too many people write off as 'not a thing'. It's definitely a thing. :)