[razzaj]

I know that thesis. But i find that the middle class usually has a propensity to buying the more expensive items (even if it ends up being only marginally better than crap) because of a different dynamic. and it always puzzled me, i see it as an uninformed, irrationally positive, outlook generated by the mean fact of paying more for a "brand", because "surely it is better".

[vidarh]

But if the consumer has no way of telling which is better there's no reason for the manufacturers to use quality as the determining factor for setting the price. Instead they'll focus on making it look more expensive or add features you'll never use in order to win market share.