[morbidhawk]

> Why is it acceptable online?

I agree with you, it's not acceptable (and that is an excellent analogy). Aren't content consumers also to blame here as well though? Viewers put up with it anyway. I'm surprised by top google search results that bring up click-bait junk that requires waiting for a page-full of ads to load and then requires that you click through 10 more pages before you even get to all the information you needed. I think this is an indication that the majority of people are willing to put up with it because otherwise those sites would have a high bounce-back rates and wouldn't have ranked so high.

Edit: I actually read the article and the author makes this point better than I could:

> The only solution is to unite in changing our behavior. We need to give website operators an ultimatum: Remove the modals, or we leave. And we need to make good on that promise. By closing the browser tab, we can let the bounce rate demand what we as users cannot.