Culture can be, but should not be thought of as shared values. The more accurate way to think of it is shared delusions. Their is nothing in "values" that is actually truth, just emotional feelings about it. Shared emotions can be replaced arbitrarily and you have a different culture but reality does not change. That's a delusion, and to use culture correctly in an organization you must recognize that what you are trying to manipulate is just a delusion. Deal with it as delusions and then effective techniques can be learned and implemented.
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