[rampage101]

I recently tried putting Google ads on one of my websites. Over the course of 10,000 page views Google shows there were only 7 click throughs.

It does not even make sense because it means there was basically zero mis-clicks. I don't know how they count a click-through but it seems to be more than just someone clicking on the ad.

Also I'm pretty tired of hearing how Google are the good guys and 'do no evil'. It's obvious through their latest YouTube scandals and AdSense they are literally stealing billions of dollars from individuals around the world.

[mrtksn]

You can improve that with better ad space placing and styling but seems about right. Also 1000 impressions pay about 1 click.

The earnings per click will vary wildly depending on your content "quality"(whatever Google's algorithms decide is quality) and category(content about insurance will probably bring better paying insurance ads and content about 9/11 conspiracies will probably bring less paying ads).

AdSense has many problems but it's not a scam.

[user5994461]

About 1%, that sounds right.

People very rarely click ads.