[piratebroadcast]

"I can't believe that those ad execs really believe that people want intrusions like that."

They know that they don't. I am starting to believe that these companies do shitty things on purpose (Looking at that Pepsi ad with the Kardashian girl) knowing full well the amount of outrage and free publicity it will get.

[Swizec]

Look at how much publicity it's getting them. The New York times is just now running a free ad for Burger King. Magic.

[StringyBob]

Next step - go for as much free publicity as united ;-)

[lancefisher]

Never attribute to malice what can be attributed to incompetence.

[alphapapa]

Never reason based on meaningless aphorisms.

This particular one leaves you completely vulnerable to trivial deception. Want to get away with something evil? Just pretend to be dumb, make it look like you don't know what you're doing, then people on the Internet will defend you as "merely incompetent, not evil."

Besides, did you even read the article? Burger King is doing this on purpose! Says so in the first paragraphs!