[paulmatthijs]

We did what was in hindsight a small launch. We put our app on Betalist first, got good response, redid a bunch of things, got it out on Product Hunt, got some more attention.

Then we targeted reviewers of competing/related products. That's what the kicker was in the end. A small launch easily eats up all your time, so keep it simple. A continuous drip beats a big bang.

Is your product niche enough so that there's a handful of sites covering it? Reach out to them. That's all you'll need in the start, and honestly all that is possible for you to reach. Don't go the way of paid ads and such, put in sweat first.

PS: IMHO you don't get to decide if you reach MVP, it's the users that do so by telling you it's a useful product and they're happy to be using it. Then they'll start asking to add more features ;)