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Mailman – Find email newsletters you can sponsor to promote your product/service

89 points| pixelfeeder | 9 years ago |hellomailman.com

33 comments

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[+] rdl|9 years ago|reply
Great idea, but I'd rebrand due to the main mailing list software being called Mailman already.

(the "mailman" part is probably the wrong thing for branding, anyway -- I'd pick branding focused on the sponsor/trust/endorsement/patron aspect, so you can extend to other channels like video. You should decide if you're selling single branded links or (limited duration?) sponsorship.

If it's a sponsorship marketplace, the value is a lot higher to both sides -- if there were a great "devops security bulletins" newsletter or alert list, it would easily be worth $10-20k/mo for a remediation vendor, platform vendor, or specialist recruiter to sponsor it, and you'd get a larger amount of money than selling a bunch of $100 links. There are probably thousands of valuable niches out there.)

[+] pixelfeeder|9 years ago|reply
Great feedback! Tnx. Will rework the branding and positioning in the coming days.
[+] swanson|9 years ago|reply
Interesting model -- I went to add a niche newsletter* I help run, but saw that you are charging newsletter operators $9/month to post their list.

It makes sense, but I was expecting you to basically be the broker that takes a cut on the ad buy side from potential sponsors instead.

  * Hyper-local newsletter for developers in Indianapolis: http://www.indyhackers.org/
[+] pryelluw|9 years ago|reply
Do this, but for devs with big social followings. Have them name the price for a tweet, post, like, etc. There is nothing like it right now and its a huge market.
[+] petercooper|9 years ago|reply
The problem is the devs you'd most likely want to do it are the least likely to want to (at least, indiscriminately and in a marketplace style) because they have the most reputation to lose. Now dev oriented accounts on the other hand..
[+] pixelfeeder|9 years ago|reply
Thats a good idea. Let me see what I can do. If there are devs in the house with a solid following, send me your details.
[+] mrbill|9 years ago|reply
Horrible choice for product name, too close / collision with the widely-used Mailman mailing list software.
[+] shortformblog|9 years ago|reply
I like the idea (barring name issues) but the cost for getting on the list ($25/month) is a little high considering the idea is untested and, unlike the orgs on the list, I don't know how big your potential audience is.

As a NL owner with 8k subs, I would recommend offering a test plan of some kind.

[+] pixelfeeder|9 years ago|reply
cool, how would a 'test plan' ideally work for you?
[+] jatsign|9 years ago|reply
Love the idea. Really appreciate the upfront pricing information.

Obviously, needs more than developer-focused mailing lists.

[+] timsayshey|9 years ago|reply
Really cool but it would be even cooler if it offered sponsored newsletters in other industries like finance, real estate, faith, gaming, etc. Are there other services like this or is this the first of it's kind?
[+] pixelfeeder|9 years ago|reply
I'm planning on expanding for sure. I couldn't find anything like this, that's really why I built it. So I didn't have to google them every time I was looking for one.
[+] colinbartlett|9 years ago|reply
Fantastic idea! I am always struggling with ways to reach devops/IT/developer communities to promote StatusGator.
[+] no1youknowz|9 years ago|reply
How is this any different from udimi.com / clickdrop.com / soloadx.com / safe-swaps.com ?
[+] vit05|9 years ago|reply
Cool, but why do I need to open a mail program to send a message? I think it would be better to be able to send a direct message from the site and receive more information about the newsletter. How long they exist, how the company will appear in the message and other things.
[+] sah2ed|9 years ago|reply
Neat idea.

Is there a way you can link to the source of your information regarding the List Size, Average Clicks and Sponsor Rate?

[+] haaen|9 years ago|reply
Please add your contact info and the sending frequency of the newsletters.