[michael_h]

'He said the company is a “platform” for a new model of food delivery, where fresh fruits and veggies are delivered regularly to the home'

For the past five years, I have gotten a box of fresh fruits and veggies delivered every Monday. The produce is organic, often local, always tasty, the box they come in is reusable, and it doesn't have DRM (that I'm aware of).

Edit: “Williams, a self-proclaimed health-food evangelist, said she’d like to see the company sell packs by themselves to people who can’t afford the device”

Can't spare $400 for the device? How about $5-$8 for 8 oz of fresh juice? Make sure to put it into a paper cup with a lid and a straw so we can maximize the amount of waste generated (along with the juice packet).