fair point – this is something we consider doing before expanding to b2b market. but:
my day job is in ecommerce (I work as a product manager at FastSpring) and I used to work on CleanMyMac at MacPaw – had to work with trust in both. it's somewhat unexpected but people who are buying software for themselves usually don't care about PCI compliance, audits, and other artifacts of "institutional validation". they care about a "norton secured" badge, proper language, recommendation from a person they know, a review at the website they read, "that green thing with the lock in my browser".. we're now at the phase where we are trying to find the right combination.
just to be clear – it's very different from project to project and depends on the audience. what I'm saying is that we're making decisions emotionally mostly based on our prior experience and rely on internal "thermometer" to tell us if what we're seeing is trustworhty.
When dealing with sites where high trust is required I think people would much rather see an independent audit or compliance with a (legit) security accreditation than a Norton badge, however, most of the time this is not offered, so we make do with the crappy badge, a recommendation, or gut instinct.
Having said that, I deal with independent audits in my job, and they're not all that reassuring.
kkyryl|8 years ago
my day job is in ecommerce (I work as a product manager at FastSpring) and I used to work on CleanMyMac at MacPaw – had to work with trust in both. it's somewhat unexpected but people who are buying software for themselves usually don't care about PCI compliance, audits, and other artifacts of "institutional validation". they care about a "norton secured" badge, proper language, recommendation from a person they know, a review at the website they read, "that green thing with the lock in my browser".. we're now at the phase where we are trying to find the right combination.
just to be clear – it's very different from project to project and depends on the audience. what I'm saying is that we're making decisions emotionally mostly based on our prior experience and rely on internal "thermometer" to tell us if what we're seeing is trustworhty.
cjCamel|8 years ago
Having said that, I deal with independent audits in my job, and they're not all that reassuring.