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Spinfusor | 8 years ago

Re Grubhub/Seamless (I used to work there):

The sense I got was that they haven't unified the brands yet because they're really afraid of messing up the NYC market. Grubhub merged with Seamless in 2013 because leadership wanted to get into NYC, and Seamless owned/owns NYC. It's a hugely profitable market for the company.

They've toyed with the idea of bringing the brands closer (particularly around the Grubhub rebrand last year), but nothing's happened so far.

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yeukhon|8 years ago

I see. I can see the risk, although at this point both apps are virtually identical appearance wise and even function wise. For the G/S folks out there, not that I am picky, but seems like a good idea to consolidate. I was actually using Grubhub before downloading seamless then I wanted to try Seamless (I didn't know the merger until I downloaded both apps and realized they are the same).