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Spinfusor | 8 years ago
The sense I got was that they haven't unified the brands yet because they're really afraid of messing up the NYC market. Grubhub merged with Seamless in 2013 because leadership wanted to get into NYC, and Seamless owned/owns NYC. It's a hugely profitable market for the company.
They've toyed with the idea of bringing the brands closer (particularly around the Grubhub rebrand last year), but nothing's happened so far.
yeukhon|8 years ago