[blister]

I think you may be missing the brilliance of this product from a sales perspective.

Even if this product isn't a massive success, the units they do move will have a huge potential impact to their retail clothing lines.

Now, instead of suggesting clothing items in the store based on other items you've looked at, they can now suggest clothing items in their sales material based on what you already own and look good wearing.

If I had this product and Amazon started sending me curated outfits that they knew would look great on me and matched my style, I'd probably start using Amazon exclusively to fill out my wardrobe.

As it stands now, I buy almost everything EXCEPT clothes through Amazon and prefer to let my wife buy me things she wants me to wear.

This product, on it's own, is a game changer in the fashion industry. Now Amazon has a compelling and unique product that is going to make it increasingly difficult for other retail outlets to compete in the same space.

And once we start seeing "apps" for this camera that auto-instagram/snapchat your pictures, I think we're going to see a huge demand in the teen/millennial female market for what is kind of a geeky niche product.

[hirsin]

Put this way, I'm interested. If it could reliably figure out my size and show me clothes that it guarantees will look good on my body type - I'd probably be interested. Although I'd want to just rent it, not own it.

[TheOtherHobbes]

I'm not sure what's creepier - the privacy issues, or the fact that everyone seems to be assuming that machines can make better fashion choices than people.

[qohen]

Is it that hard to imagine that a machine can do a better job than at least some people, particularly if the machine is trained by experts and/or Big Data and/or even Mechanical Turk? There's a reason we have terms like "fashion-challenged" after all.

Also, even if its judgement were about as good as a person's, it might be helpful in being able to quickly render that judgement vs. people to-ing-and-fro-ing. A machine might be able to even provide explanations for why it thinks something looks better than others, e.g. "While this outfit fits you well, it does not look as good on you now as it did 5 months ago -- its light colors make you look very pale, possibly because it is currently winter and you are not as tanned as you were then (or perhaps you just have a cold) -- better to save it for summer months".