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kidlogic | 8 years ago

annual billing, period. being able to access a year's worth of capital upfront will always be better (from the providers point-of-view)

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jasonkester|8 years ago

Not always. Personally, I find annual billing a bit annoying to deal with because it introduces spikiness into our monthly revenue numbers. Whereas before I could tell you roughly what we'd bring in each month (by looking at the previous month and adding a bit), now it can vary by a few thousand dollars depending on where our Annual subscribers land in the year.

In the long term, it's probably better for the business, since it bumps Lifetime Value up a bit for those customers. But I'd actually prefer it if nobody took advantage of it, so that I could have a nice smooth revenue chart to look at.

skdotdan|8 years ago

Could you expand on that?

dyeje|8 years ago

It's better to have money now rather than later.