I am not the founder of my company, but I ask the same thing of new hires (it's probably easier to give ideas to the non-founder). One thing that has worked well for me has been to say "One of my favorite things to hear from a new hire is what we could be doing better. You have the perspective of someone who has been elsewhere and have fresh eyes, and don't just accept things that aren't working. One example of something that isn't working is X. Another is Y. Besides those, can you think of other ways we can make the company better?"That way you start by being self-critical, which makes people feel more open to complaining.
Btw, remember if you ask this... you have to follow through to _fix_ some of these problems or you can lose trust. Only ask if you really do want to hear feedback and action on some of them.
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