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Is it time to reconsider Google Buzz vs Facebook or Twitter?

38 points| alexandros | 16 years ago |scobleizer.com | reply

21 comments

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[+] gaiusparx|16 years ago|reply
Buzz really needs its own site and identity, separated from GMail. As much as Google likes it, their GMail/GDoc interface can be "busy" to me. I hope for cleaner interface, but this is just personal preference I guess.
[+] robotron|16 years ago|reply
Yep, totally agree. The mobile version of Buzz is dedicated to Buzz and it's an order of magnitude better than the 'embedded in Gmail' version for desktops.
[+] qeorge|16 years ago|reply
Regarding point 8, "I wonder if there’s an SEO opportunity here", in which Robert wonders whether Google is giving Buzzed pages an artificial bump:

No way, not in the vanilla organic results. You hear these speculations with every new Google service (e.g., Knol), and they're always unfounded. IMHO, Google would be asking for an antitrust case if they started playing that game.

However, Buzz results do show up in One Box results, and are prominently featured in the real-time listings, so they are more valuable than one might expect. Also, last time I checked they don't nofollow the links in Buzz posts. ;)

So generally, I think Robert is right that there's an "SEO opportunity" with Buzz, but probably not for the reason he thinks.

[+] grantheaslip|16 years ago|reply
I'm assuming Scoble is doing his usual act--that is, construing what he personally likes, what he sees in the Bay area, and what he hears from the "new media" sycophants that comment on his posts for how normal people operate.

Among normal people I know, Twitter has just recently actually become a thing that they're at least aware of and use a bit. They might have seen Google Buzz when it got unceremoniously foisted upon them (which I still think was a sleazy move on Google's part), but they ignored it and are probably more or less confused as to what value it offers them or even what it is. And frankly, so am I--I find using Twitter hard enough to rationalise, and left Facebook months ago. Why do I need yet another social network?

Scoble's life may revolve around churning up page views for his bullshit, and he may have the time and incentive to sign up for every new social media site that pops up and actually think that they matter, but the other 99.9% of us are too busy actually doing something productive with our lives.

[+] ananthrk|16 years ago|reply
Please avoid mixing your response with an attack on the author
[+] malbiniak|16 years ago|reply
I gave up after this classic Scoble:

"I know, I have 10,000 people following me..."

Was there anything intelligent in this article, or more ego masturbation?

[+] iamwil|16 years ago|reply
Then flag the article. No need to attack the man himself.
[+] alanh|16 years ago|reply
Unless Buzz solves the UX issues I wrote about when it came out, no. http://alanhogan.com/buzz-is-already-dead

Edit: Summary of issues (thanks, sandofsky):

* Reading updates feels like an obligation (river of news vs inbox)

* Doesn't encourage scanning thanks to inline media & longer content

* Visual clutter incl. redundant buttons

* Too many non-friends' comments are visible

[+] sandofsky|16 years ago|reply
You may want to provide an inline summary of the issues. There's nothing wrong with providing a link to the full version, but providing only the link makes you look self promotional.
[+] ThomPete|16 years ago|reply
I don't see how.

Buzz is something I once turned on and is too lazy to turn off. It brings me nothing of value.

But that's obviously just me. Others might differ.

[+] kilps|16 years ago|reply
The way for Buzz to instantly gain credibility would be for Google to take the Diaspora route and open it up as a decentralised platform.

What I've found interesting is that part of what seems to be making Buzz more engaging is how it is tied to your real name (assuming that is what you use for Gmail) - but at the same time that has been part of what has made me hesitant to fully adopting it.

[+] avar|16 years ago|reply
That's what they seemed to be promising with Wave initially, i.e. to make a decentralized and federated protocol. But Buzz doesn't use wave ...
[+] Tichy|16 years ago|reply
The real name policy sucks if you haven't been able to secure a nice email address on gmail.
[+] junkbit|16 years ago|reply
He's right about long form articles. It's more like using a planet than posting messages to twitter
[+] tzury|16 years ago|reply
the reason i do not use or at least try google buzz is because I do not use gmail. I use google apps which provide gmail platform for my domain, and therefore have no reason to login to my old gmail account. IMHO, google should either add the buzz to the google apps suite or put the buzz on a separate site.
[+] robotron|16 years ago|reply
Personally, I use Buzz frequently - especially after dropping Facebook. It's a combination of short-form Twitter posts re-posted to Buzz, link sharing via Google Reader, Picasa/Flickr galleries and nice medium/long-form posts by friends that stir actual conversations. YMMV and I don't really care.
[+] nnash|16 years ago|reply
Buzz hasn't been able to convince me that it is a service I need. Facebook/Twitter/Tumblr have been working out pretty well for me and adding anything else to that list which doesn't satisfy a niche would be pretty useless.