top | item 1427839

Rent a White Guy

275 points| arthurdent | 15 years ago |theatlantic.com

69 comments

order
[+] gaius|15 years ago|reply
Heh, yeah, this is nothing new. There is more than one investment bank in London that hires professional actors to deliver presentations, then the real bankers take the stage at Q&A time. If someone says "now I'll hand you over to my colleague..." that's a dead giveaway. In other shocking news, bankers don't do their own PowerPoint slides either... There are people employed full time to do just that.

We're all human, appearance matters, you can either take advantage of this or get out-competed.

[+] VictorHo|15 years ago|reply
If someone says "now I'll hand you over to my colleague..." that's a dead giveaway. In other shocking news, bankers don't do their own PowerPoint slides either

Yeah ok that just plain isn't true. I worked at Goldman Sachs in FIG investment banking, and now at McKinsey and Co in New York as a consultant. While we do have a graphics department that we can call on to help spruce things up, as well as workers in India to help with tasks such as following simple instructions to translate spreadsheets into charts, 95% of the work is done by the bankers/consultants themselves (i.e., me).

In fact, the reason I left Goldman is because as an analyst 80% of your time is spent line editing charts, checking footnotes, and making sure everything is aligned. We even used MS Word with built in macros because Power Point wasn't precise enough. When you're working 110 hrs/week, that's not fun. McKinsey is better but not much different - which is why I'm moving back to SF in 4 weeks to be an entrepreneur.

Same goes for the "I'll hand you over to my colleague" statement. Often times an Engagement Manager who is well versed in the overall project presents for continuity sake (so the audience doesn't get confused by 5 people all chiming in), and questions are directed to the analyst in charge of the section.

[+] leelin|15 years ago|reply

  In other shocking news, bankers don't do their own   PowerPoint slides either... 
  There are people employed full time to do just that.
You mean associates and analysts? They at least fall under the category of "junior banker" and are on the right track to become deal closing bankers someday. Plus, the senior bankers make revision requests, so the junior bankers are like a high level programming language turning the comments. I don't think there is anything wrong with that.
[+] patio11|15 years ago|reply
Ahh, this brings back memories.

Japan has a tradition called "sakura" -- bringing in non-essential people for the sake of keeping up appearances. I've been a sakura, quite frequently. For example, at my ex-ex-job at the technology incubator, one of our incubated companies started selling their technology abroad. They were very happy and even got local press coverage -- a photo on page one. But what can you use as a photo?

Enter the sakura! The incubator told myself and our black Australian translator to suit up, and we took a few photos of us looking like we were in Serious Discussions with the CEO and general manager of the (two-man) company. They ran in the newspaper, next to a headline similar to "Startup X In Discussion With Y Firms; Exports Expected This Year".

[+] RyanMcGreal|15 years ago|reply
Isn't 'sakura' also the Japanese name for the cherry blossom tree? What's the connection?
[+] mbenjaminsmith|15 years ago|reply
My first job out of college (in Thailand) I got basically because the PR agency was required to have a Westerner on staff to interface with one particular British company (big, respectable brand, if a bit racist).

Unfortunately, the work was insanely hard (at 22 I would have gladly taken a high-paying appearances only job while I played music on weekends), especially being green and having to deal with the cultural/language barrier.

[+] jordanb|15 years ago|reply
It sounds like they weren't hiring white guys because the Chinese have an 'inferiority complex', but because the Chinese economy is export driven and successful companies sell stuff to Americans and they wanted to imply to potential investors and officials that they were already working on deals with American companies.

In short, they were committing fraud, but because their lie involved fictitious American customers, they needed some white faces to pull it off.

[+] aohtsab|15 years ago|reply
Wouldn't the investors be able to see through the smoke, though? I mean, if a phony starts getting peppered with technical questions, and he balks, shouldn't that be a giveaway?
[+] inmygarage|15 years ago|reply
These jobs are more prevalent and easier to snag than you think. I lived in Beijing when I was 21 and after 2 months and with the Chinese proficiency of a 2 year-old, I was working directly with the president of what is now a publicly-traded (NASDAQ) company as a "consultant". Paid my rent for a year.
[+] stcredzero|15 years ago|reply
A Malaysian coworker of mine told me about this sort of phenomenon years ago. (Something like 2002?) He was working for Compaq in the Asia-Pacific region, and noted that his group would often send in someone with asian features someplace with a proposal, which would get rejected. They'd later send a white American to give the same presentation, and it would win.
[+] sesqu|15 years ago|reply
Were, I'd expect. I don't know when you were 21, but a lot has happened in hires, IT supply, outsourcing, and China in the past years.

Such jobs might still be widely available, but I've heard several stories about early-2000 consulting jobs for young people that, to me, mostly speak about early 2000s.

edit: was the downvote because the article suggests this is still commonplace? if so, I'd like to clarify that my point was that I perceive the field to be in quite some flux, and as such experience doesn't age well. It's still a valuable anecdote.

[+] wyclif|15 years ago|reply
In Japan there is a similar phenomenon for couples about to get married; it's called "Rent a White Minister." Japanese couples who want a fancy wedding often rent a white guy to perform the ceremony. Very often, probably most of the time, said white guy isn't even an ordained minister in any Church.
[+] patio11|15 years ago|reply
Someone tried to recruit me for this at the church I used to attend in Kyoto. (Not anybody we knew -- they just walked in after Mass and came up to speak to me.)

My priest responded on my behalf with all the moneychangers-in-the-temple enthusiasm you would expect.

[+] dpapathanasiou|15 years ago|reply
Very often, probably most of the time, said white guy isn't even an ordained minister in any Church.

It's not really an issue, though, because doing a "Christian" wedding is more of a fashion statement than a religious one; there are very few practicing Christians among the native Japanese population.

[+] ebun|15 years ago|reply
I live in Japan now and just heard about that this past weekend. It's not as lucrative as some of the other gigs that have been mentioned but you basically get paid to hang out at a wedding and read some scripted stuff. I'm trying to get into it now.
[+] petercooper|15 years ago|reply
There was an article in [can't remember] (something good like the NYT) recently that talked about the phenomenon of black guys being hired as security guards in Arabic countries under similar intentions. The choice wasn't for negative reasons (e.g. cheaper labor or to "scare" criminals), but because they were seen to be exotic (a good trait for the high end boutiques being guarded). I seem to recall the black guys who were interviewed were bemused by the idea but appreciated the work nonetheless.
[+] kareemm|15 years ago|reply
In 2002 a good friend of mine moved to Shanghai after graduating from college to do an internship for a chinese carpet company.

In his first month there he'd given a speech - in English - to 500 of China's most influential carpet executives, all of whom clearly knew more about the carpet business than he did. His boss played translator.

I thought it was ridiculous, but clearly there's a worthwhile return on investment or the practice wouldn't still be happening.

[+] mojuba|15 years ago|reply
2040: "Rent a Chinese Guy"
[+] vdm|15 years ago|reply
Maybe. If they're really that fake and superficial maybe it will trip them up in the long run.

Even when everything is documented, there are still gaps in communication, and trust fills them.

[+] teyc|15 years ago|reply
No chance. Chinese people are not exotic enough :( , we are as common as Chinese restaurants.
[+] DanielBMarkham|15 years ago|reply
Good article, but it never addressed the question I had: who is this posturing for?

If this is for people external to the company -- the press, potential customers, or fake-it-till-you-make-it, then that's great. If this is for investors -- people who have put money in the company -- then that would be fraud, at least over here.

One of these can be really cool and show a lot of chutzpah. The other can be a sign that the investment-structuring process has serious flaws.

Kind of a key question.

[+] waterhouse|15 years ago|reply
You know, if we would prefer that people not judge presentations/companies/etc. according to the race of the person they see (or anything else in the category of "outward appearances easily faked by bringing someone in"), then this sort of thing is really good. It confounds people who do make judgments based on outward appearances; it fools them out of their money, punishes them for their prejudices and induces them to change.
[+] patrickgzill|15 years ago|reply
Is this much different from the advantage that those with a British accent used to enjoy in America?
[+] holdenc|15 years ago|reply
They have this in America too -- it's called a CEO.
[+] Yaggo|15 years ago|reply
If the tradition is well-known among Chinese, what's the point anyway? (Or is it dirty secret of business people only?)
[+] arthurdent|15 years ago|reply
friend of mine went to china on vacation and after a dinner with some acquaintances was asked by someone he met there to serve as an expert on an alternative energy panel at a conference.

he's the sort of person who find that amusing, so with no experience, he was a wind energy expert for a night.

[+] moolave|15 years ago|reply
Do you think they just do this only for business purposes? How about rent a mourner? Very prevalent. You can be more creative but I will not go there.
[+] paulnelligan|15 years ago|reply
This presents a good opportunity. Why watch movies for the day while getting paid, when you can work on your startup instead?!
[+] braindead_in|15 years ago|reply
I thought this was some kind of a web based service where you could hire White Guys to do jobs for you. Bummer.
[+] mkramlich|15 years ago|reply
I'm reminded of the Republican Party's recent chairman Michael Steele. One of the microscopically few black men, percentage-wise, in a party of almost entirely white people, and he suddenly becomes Chairman, and the timing happened to be just before or just after (I forget which) the election of Obama, a black man, to the Presidency. Coincidence? I think not.
[+] w00pla|15 years ago|reply
Maybe, but you would be surprised how many conservative black people there are.

One of the biggest is Thomas Sowell (I used to read his stuff without knowing that he was black).

[+] johngalt|15 years ago|reply
Which is worse? A party with few minorities but many at the top, or a party with lots of minorities and relatively few at the top?
[+] unknown|15 years ago|reply

[deleted]

[+] modoc|15 years ago|reply
I know a number of Indian, primary out-sourcing, tech companies who employ folks I know as "token white guys". They are technically knowledgeable for sure, but magically there's always one token white guy presented as the project architect or tech lead during client meetings, who ends up shifting to the next project in the sales cycle without actually fulfilling the tech lead role.

Not all companies do this, but enough do that it's more the norm than the exception.

[+] apower|15 years ago|reply
Why is it that everytime China is mentioned, some Indians are going to jump in and say how Indians are better in such and such way? Do Indians just envy?
[+] dennisgorelik|15 years ago|reply
That's another proof that China is on on the rise. I'm sure pretty soon "Rent a White Guy" practice would cease to exist, because being a Chinese businessmen would be as reputable as being an American.
[+] Unseelie|15 years ago|reply
How is the fact that Chinese businesses want the chinese people to think that they're american businesses a proof that china is on the rise?

All it shows, is that China thinks the west is better. A point in time of china's opinion, not even a view of a changing opinion.

[+] fghjkoi8uygt|15 years ago|reply
I don't think this was racism so much as the company trying to suggest it had US connections.
[+] napierzaza|15 years ago|reply
You're only saying that because we all know that China is on the rise. If it was 2000 you would say it proves that they're poor and trying to build infrastructure.

Besides, we all know that China is on the rise and that they do a lot of exports.