[galacticpony]

No, I'm not saying that. The context is startups.

Design aesthetics matter, always. People care about aesthetics. Do you believe Apple is the highest valued company right now because of superior functionality?

If Alan Kay didn't have his credentials, people would dismiss his UI work outright simply based on aesthetics. He's not making "beginner mistakes", he's been at it for a long long time. He either doesn't care enough or he has an impairment to see these issues. Maybe you have that impairment too and therefore refuse my point.