[caryhartline]

Some people just never notice certain parts of UI. There are millions and millions of people with iPhones and there is likely going to be someone who just learned about the camera-switching icon for the first time.

Plus, that same video showed people that you can use the volume buttons as shutter buttons which is something most people likely don't know about.

[madshiva]

it's not they don't notice, they don't care and don't use all the functionnality. They are quite stupid. (feel free to downvote me) but I think the same, "how to do simple" things is useless. If the user don't want learn something new, why they will see a video about it?

[i336_]

I agree with your sentiment, in the same way that people are described as stupid in here: https://www.ssa.gov/history/ssn/misused.html

At the end of the day, UIs are unnatural interfaces. Skeumorphism only makes things worse. So UX design can only meet the user half way; intelligence must be employed to get the most out of an interface.

I see these videos as akin to using a TV remote instead of getting up to change the channel: people are lazy, so appeal to that laziness (along with the whole "here have some pro resources" thing as well) as a form of sales.

It's brilliant.