[temp246810]

Yes - I agree.

If this were a TV ad there'd have to be the word 'Dramatization' in soft white lettering at the bottom of the screen because this is definitely going overboard.

I've gone through this process and it's pretty damn easy - contact anker, send the the serial number (the rep even tells you it's so they can do proper QA) and get a new one in the mail.

The alternative would be for them to make you send the old one back which would be significantly more annoying. I think asking for the serial is reasonable on their part. Helps them verify you have the cable, prevents people from filing multiple times on the same cable, and allows them to control quality better.