[odinho]

No. The data record hash is only about your zone file. The zone file is just like DNS. It can point to different things. So say you point 'profile' to 'mywebsite.com/myprofile.json', and then in your profile you can update things about yourself independently. Just make sure to always attach a signature to it, so people can verify that you actually did that.

Here's a profile: https://blockstack.s3.amazonaws.com/muneeb.id

Here's how a simple zone file looks (from https://onename.com/muneeb.json):

  $ORIGIN muneeb.id
  $TTL 3600
  _http._tcp IN URI 10 1 "https://blockstack.s3.amazonaws.com/muneeb.id"