Interesting article. I used to market such a CIS system to utilities, and indeed we considered them to be the most conservative of all. Nevertheless, their needs are very similar to those of energy utilities, but we found out how much they like to hear that water is different...
Despite the points made in the article, I still believe they are a bit too conservative, despite the nature of their product. I think it's mainly the fact that privatisation has hardly happened in the water sector, and the fact that many of them are still run like government bureaucracies. Just interact with the customer service of a water utility monopolist vs that of an energy supplier in a free market. A huge difference!
But it would have been interesting to try the approach he notes... Thanks for sharing!
I believe there is an opportunity for innovative private companies in the "conservative" environmental, construction, etc sectors to have a similar approach where 1 large enterprise works with tech company to solve X and then other enterprises pay back the first co. Almost like corporate investment but product specific and tech co gets 1st big co reference customer, revenue and future customers. Coca Cola thru CC Founders is one similar model without the future customers paying them back.
vincentdm|8 years ago
Despite the points made in the article, I still believe they are a bit too conservative, despite the nature of their product. I think it's mainly the fact that privatisation has hardly happened in the water sector, and the fact that many of them are still run like government bureaucracies. Just interact with the customer service of a water utility monopolist vs that of an energy supplier in a free market. A huge difference!
But it would have been interesting to try the approach he notes... Thanks for sharing!
rjanoch|8 years ago