[jhspaybar]

As a business owner whose entire revenue comes from adwords leads at this point, I can tell you it isn't a massively inflated cost. Sure, it's 90% of my expenses and half of what I even make, but I pay this because I still make money.

This may not apply to all types of ads, but I'm happy paying what I do, and I can't imagine anyone else would be paying if they weren't making money.