[CyberThijs]

To come back on my example: LinkedIn reported a net income of 166 million USD. The potential fine is thus more than 70% of their profit!

The fine is also based on the revenue of the parent company. Say that Nest would be fined, then the revenue of Alphabet Inc. would be used as a reference point! A good enough incentive to make sure that all parts of your operations are covered :-)

[newzzy]

in LinkedIn's case it's Microsoft...

[CyberThijs]

My bad. I looked up the figures on Wikipedia, where the latest figures were from 2015. Should have read the article more carefully.

[amarant]

in both cases: ouch!