[telcodud]

Step 1: "the more consumers use a search engine" --> presumably because said consumers like the product (search engine)

Step 2: "more attractive to advertisers"

Step 3: "profits generated can then be used to attract even more consumers"

Wait, why were consumers attracted by the product (search engine) in the 1st step, but were convinced by the profits in the 3rd step?

[LanceH]

Because they're a US company, duh.

Just like Toyota in the unintended acceleration problem was quickly found guilty of not being GM or Ford.