[motles]

The one difference between Groupon and meal kit services to me is that the meal kit services actually provide value over and over for something I actually need to do every day, 3 times a day: Eat.

If I don't use the meal kits, that's fine, but I'm just going elsewhere - restaurants, delivery, take-out, grocery store.

I don't need discount yoga classes or buy one get one froyo coupons every day. You don't need discounts to survive. You can just buy less. Discounts are not a commodity that I wish to purchase often. I have used groupon once, and have been innundated ever since with constant spam about new deals for things which sound like good deals but probably I wouldn't even give them a second look at full price. So I don't bother. I don't need half that stuff anyway.

I hope meal kit services continue to thrive, despite negativity from investors. They are a service that I truly value and will probably keep my subscription to BA going until BA service quality drops or the food stops being as good. So far, they haven't done either.

But for god sakes BA, EASY ON THE GARLIC. You don't need to send me a whole bulb every time when the recipe just needs 2 cloves.

[TheCoelacanth]

There is clearly some value to the meal kits, but when all of the alternatives (restaurants, grocery stores, etc) are very low margin businesses why would you expect meal kits to have the kind of margins that would justify the high customer acquisition costs that the current incarnations of meal kit companies have?

[upvotinglurker]

Maybe sending the whole bulb is cheaper than the labor and packaging to send separate cloves?