[threesixandnine]

First you need to establish which keywords you want to rank for. Then, get as many high quality backlinks as possible with those keywords. Make sure to mix with other non-related keywords as well, like your domain and what not.

This is still working in 2017 even if search engines will like you to believe otherwise. Links still rule.

Now, the best would be to make some killer content on the website that would attract journalists and blogers that would want to write about it aka that would consider your content worthwile to write about and worthwile for their audience to read about.