Really curious as to how Kayak could conceivably buy ITA, or even a significant stake in it, seeing as how they are VC-backed themselves. From Wikipedia: "KAYAK has raised $230 million to date"
Good question, especially that Google's offer was along the lines of $700M CASH.
I don't think the travel sites have many choices though considering the very powerful products ITA has to offer. Can you imagine what would happen if ITA were to be swallowed up and stop providing services to Expedia and the like? It's unlikely because of the anti-trust issues, but... that's not something I would bet my company's future on.
From what I understand ITA doesn't provide services to Expedia. Expedia has its own flight search engine that may be opened up to compete with ITA: "Best Fare Search"
ajtaylor|15 years ago
I don't think the travel sites have many choices though considering the very powerful products ITA has to offer. Can you imagine what would happen if ITA were to be swallowed up and stop providing services to Expedia and the like? It's unlikely because of the anti-trust issues, but... that's not something I would bet my company's future on.
warpwoof|15 years ago
http://www.tnooz.com/2010/05/10/news/if-google-reins-in-ita-...
fuzzmeister|15 years ago