[kdavidson]

Yes! It was indeed rolled into LivingSocial as an effort to differentiate from Groupon at the time in the height of the daily deals craze. We were essentially an in-house tour operator / adventure travel company for LS.

I came on board shortly after the Urban Escapes acquisition as part of the team that was scaling the UE model for LS in NYC.

Urban Escapes was rebranded as "LivingSocial Adventures"