[xvaier]

Absolutely! Being able to watch our customers use our application in production environments, observing how they used it and how they perceived certain features has been so enriching.

We would have spent at least 10 times longer trying to get these insights otherwise, if there was even a possibility that we would arrive to the same conclusion.

It takes a little time to get over the fact that you are no longer building this product for yourself (unless you are building dev tools), but seeing customers use your product happily and telling you how much they value it is well worth the investment.