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We Mailed 100K Stickers Around the World, Made a Million Mistakes Along the Way

68 points| rbanffy | 8 years ago |dev.to | reply

35 comments

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[+] F_r_k|8 years ago|reply
I still don't know why companies insist on only accepting a specific address format. As they said, every country has its own format: some with the house number in front of the street, other afterwards; some with a province, others not; etc.

A simple text box is so much simpler (enforce things like max width, max lines) and relies on the customer inputting their info corresponding to their local postal delivery. In an international context this is the right way.

Edit: the only thing that must be localized in the sender's locale is the recipient's country (Spain instead of España when sending from an English speaking country). Every thing else must be in the recipient's locale.

[+] NikolaeVarius|8 years ago|reply
Addresses are hard. Debugging harder. Have you ever tried debugging issues regarding addresses in foreign countries?

It sucks.

[+] zachlatta|8 years ago|reply
At https://hackclub.com we send stickers to tons of students all around the world to help them promote their clubs.

One of the big problems we run into is that people often don't know how to properly write their address. They'll forget to give us their zip code. Or their state. Sometimes even their city. Does the state go before or after the zip code? How do you write the apartment number? It only gets more complex when they're in another country and we're sending from the US.

We probably run into these issues more often than most because we work with high schoolers that usually aren't regular users of physical mail, but we also run into these same problems more often than you'd expect when sending stickers to adults that donate.

Having form fields to prompt for everything needed fixes this problem.

[+] otto_ortega|8 years ago|reply
"Initially we assumed this endeavor could be housed by a single Excel file...."

What?! Are you sure dev.to is a community of developers?

I can understand the part about character encoding (it has happen to all of us...) but seems like a lot of the issues they had could have been avoided by applying some software development skills...

Still, it is very nice that you decided to give away stickers for free, being on the recipient side is a nice feeling, I remember from the time Canonical shipped free Ubuntu disks!

[+] actionscripted|8 years ago|reply
Perhaps their top dev staff was busy doing website work or other tasks and marketing was in charge of the promotion?

Wouldn't be the first time I've seen marketing charge ahead with decisions leading to problems that could've been easily averted had they stopped and pinged a developer.

[+] throwaway2016a|8 years ago|reply
I have to agree with dev.to here. Never wrote an app for something a spreadsheet can easily accomplish.

With that said, it sounds like they ignored some warning sines that probably should have told them to drop the spreadsheet earlier.

[+] majormjr|8 years ago|reply
I still don't know what dev.to does, only that they fail at sending out free stickers.
[+] bhalp1|8 years ago|reply
Founder here. https://dev.to a platform for the software dev community to talk about what they're hacking on and teach one another. It's a lot clearer on the home page. This post is just a story about stickers. :)
[+] k__|8 years ago|reply
Basically Medium for developers.

Also, you can write your posts in Markdown, which is kinda nice, I think.

[+] virtualized|8 years ago|reply
It's a web site with a fixed bar at the top. More than I need to know.
[+] darshandsoni|8 years ago|reply
Some of those mistakes really shouldn't have happened, particularly because it was a community of developers and not just some big, old-school corporation. It's nice to see 95% of people eventually received their items but that could've been achieved with a lot less hassle!

On a side note, I hope the addressing experience was insightful and will be thought of better in future applications. It irks me to see so many web forms with the very American form of "City, State, ZIP" that are not designed to handle any exceptions to that rule, not because the company policy doesn't cater to an international audience, but because the developers didn't realise that addressing is very different across the world - and those people all get their mail just fine.

[+] jads|8 years ago|reply
In a very small way, it always bothers me as a Brit (now living in the US) to see address information ask for (and even require) a ZIP code for int'l customers for two reasons:

1. ZIP is a US-only term. Sure, it's easy to figure out, but it's postal code everywhere else in the world. If an address form has a country field, the form should at least change the label accordingly. If not, even just writing "ZIP/postal code" makes at least some attempt to avoid US-centric terminology.

2. Some countries don't use a postal code system at all. I've seen services make this a required field, regardless of country.

[+] logfromblammo|8 years ago|reply
I read the article, and discovered that they did not literally make 10 mistakes per sticker.

More like about 10 mistakes overall that resulted in a 5% failure rate for sticker delivery.

[+] cdpolyme|8 years ago|reply
> So when we got inputs like Después de hogares crea, segunda entrada mano derecha, última casa verde (something about the last green house on the right according to Google Translate), we figured we had to validate these addresses.

Weird as it might seem, that's how addresses work in some places, if you make it invalid, you are excluding those users.

[+] lowbloodsugar|8 years ago|reply
Thank you for sharing this. I think a lot of people here forget that there is no such thing as common sense, only hard earned experience. I thought you acted in true start-up fashion, learned a lot, and made your customers happy.
[+] Ryel|8 years ago|reply
Not sure why you're getting so many negative comments in this thread but the Dev.to team is AMAZING.

Thank you for the stickers!

I took some for myself and gave a few to some friends in my coworking space at Galvanize and Green Desk in NYC.

[+] celim307|8 years ago|reply
Some of those things I don't understand how you can make when there are so many libraries out there, and are common things to look out for.

Other than that, cool idea and cool project

[+] bitJericho|8 years ago|reply
Because 20-something devs actually do suck at their jobs, and experience matters!
[+] sebst|8 years ago|reply
Slightly OT, but has anybody a recommendation on supplier of such printed stickers? I was thinking about sending some to my customers as well. Either US or Europe.
[+] strgrd|8 years ago|reply
I was really hoping they were going to mention kerning, because despite the letters appearing perfectly spaced, all I see is "DE V."