[goodplay]

I disagree. To most normal users, I expect they perceive libreoffice and openpffice.org to be distinct separate projects. Only techies who have been following openoffice.org would know that one is a fork of the other (and even that distinction is starting to become irreverent as both both projects further diverge in terms of feature sets).

I also think that while LibreOffice is relatively new, it name has already begun to spread among normal users. I think it be very unwise to throw that good reputation away and start over. I also happen to be quite found of their current name, LibreOffice. I think it's classy and easy to remember.