[subnaught]

That may be the origin of this particular phrasing, but the idea is much older:

In 1973, the artist Richard Serra made a film called Television Delivers People which declares "You are the product of TV" [0]

Key to Noam Chomsky's _Manufacturing Consent_ (1988) is the idea that advertising-supported media caters to the desires of the advertiser, not the media consumer [1]

[0]: https://en.wikipedia.org/wiki/Television_Delivers_People [1]: https://en.wikipedia.org/wiki/Manufacturing_Consent