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HNNoLikey | 8 years ago

I must admit that looking at equity as opposed to market cap seems a tad strange to me. My brain's wired to default to market cap because that's what's in the news most of the time but I suppose it would help to look at equity to shed more light into a concern's current health.

However, equity might not always be the best go to element when making a determination as to whether to invest in a company. Equity doesn't take into consideration business components that haven't come into fruition just yet e.g. on going product development, future product prospects, research etc.

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