[simonk]

The Charity Water is just a marketing gimmick the money they get from "private donors" would of just gone to the cause then. There are real fees from the credit card company to absorb and it seems like they are doing a lot of work in looking into what charities to work with and making sure its not a scam.

[joelrunyon]

It's not really a gimmick.

They actually do make sure all those donations that people give to different fundraisers go directly to the things they donated to.

They do specific fundraisers to handle admin/office costs, but those aren't conflated with the actual donations they solicit on a per-project basis.

The point is that they actually raise 105% of the funds rather than just 95% of them. I don't think that qualifies as a "gimmick."

[elefanten]

But what does that achieve overall? They still have to raise the extra "admin" funds from donors just the same.

Same net donation is made to the charity and same net fees are paid.

The only difference is that they can make the donors for individual charity projects feel like more of their money is going to the cause.

So it's a marketing gimmick.

[SamBam]

They raise 100% of what they raise. And 5% of what they raise goes to fees. Just like every other charity.

The people who are paying 5% of their fundraising are still just donating the Charity Water.

[rubatuga]

You mean 105.3% right?