[osxrand]

I feel that Apple knows exactly what it's doing with this feature. There is a strong pull with iMessage for 15-25 year olds in schools, the kind of market something like this will go over pretty well with and potentially create more lock in to their message platform. Along with all the other photo apps that will take advantage of this tech. You could even just look at the Animoji as a tech preview for all the other devs.

[christoph]

Exactly. The Snapchat demo was evidence of how this will be opened up to developers.

The new photo features clearly showed how it will be used by the Instagram crowd as well.