[thinbeige]

> Who said anything about social media

I don't care about Facebook and even if my product hasn't any relation to FB, Twitter, etc. At some point you probably need them anyway, eg for ads and then you must have a FB company page and thus a handle/account.

The best time to get those social media accounts is when you got the product domain name. The wise founder checked if the respective social media handles were free before he registered any domain name. You can also wait of course few months and register a cumbersome handle because somebody else took the the handle then.

My message was: Just setting up the foundation of a product and a company--and by foundation I don't mean the actual product--is already a lot of work.