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metaphorm | 8 years ago

this is the demogaphics page from the Harper's Bazaar media kit

http://www.harpersbazaarmediakit.com/hotdata/publishers/harp...

they push heavily that their target audience is affluent, college-educated women. they therefore want to run content that appeals to this demographic. the editors of this magazine believe that that demographic finds articles like this one appealing.

these are the primary advertisers purchasing spots in Harper's Bazaar

http://www.harpersbazaarmediakit.com/hotdata/publishers/harp...

the products that Harper's Bazaar advertisers want to sell to their audience of affluent, college educated women is primarily very expensive luxury/prestige brand names in the high fashion industry.

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these are a few other recent articles written by the author, Gemma Hartley

http://www.ravishly.com/depression-dirty-secret

http://www.ravishly.com/im-not-mother-when-i-travel-alone?pl...

http://www.ravishly.com/why-i-wont-make-my-daughter-play-nic...

http://amendo.com/8-essential-podcasts-will-help-master-life...

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finally, here are several other recent articles on this topic. they are similar in tone and content.

https://www.theguardian.com/world/2015/nov/08/women-gender-r...

http://jezebel.com/is-it-even-worthwhile-to-teach-men-to-val...

http://www.huffingtonpost.com/psyched-in-san-francisco/why-w...